I found this:
http://www.piloti.com/about/history.aspx "... Create a line of authentic driving shoes that would not only be innovative in how they perform in fierce racing conditions, but also stylish and comfortable enough for the street. His passion became known as Piloti.
Piloti is Italian for "racing drivers". No truer expression could be found for Kevin's shoes. Using his background in biomechanics and design, he created a shoe that uses an exclusive, patented Roll Control™ heel technology, Nomex® fire-resistant lining, reinforced heel-&-toe areas, tough double row stitching, and an outer sole reminiscent of the racing tread pattern used in the 50's.
His designs are icons to the glory days when he watched drivers streak around the tracks at Sebring and LeMans. By taking this racing legacy and adding Kevin's technological ideas, Piloti helped resolve comfort and performance issues for today's NASCAR, Sports Car and Rally drivers such as Robby Gordon, Scott Pruett and Colin McRae.
Now Piloti has a line of shoes designed especially for car enthusiasts, rally junkies, and street rodders. (Hint: You don't have to rip around a 32% banked turn at 200 mph to enjoy your Piloti Driving Shoes.) Piloti's Touring line of shoes uses all the performance features in our racing shoes-just sans the Nomex®. They're so comfortable your other sports shoes may collect dust. These shoes are enjoyed by the likes of Jay Leno, Jerry Seinfeld, and Chad McQueen-even the members of Aerosmith. And they're available through racing shops, the Bob Bondurant School of High Performance Driving, automotive specialty catalogs, select Ferrari dealers and other retail outlets and specialty stores. "
